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3net reaches 40 mn households in two years
MUMBAI: 3net, the joint venture 3D network from Discovery, Sony and Imax, has reached 40 million US households even as it approaches its second anniversary on 13 February
3net is available across five programme distribution affiliates, including DirecTV, Comcast, Service Electric Cablevision and Netflix.
In addition to the network‘s specials, concerts and one-off documentaries debuted over the past two years, February also marks a programming milestone for 3net, as the network premieres its 13th 3D series.
3net said it has benefited significantly from the rise of 3D TV adoption, with 3D televisions currently in almost one quarter of all homes in the U.S. and industry forecasts for significant further growth in 2013. By contrast, HD television had achieved low single digit household penetration at the same point in its evolutionary cycle more than a decade ago.
3net president, CEO Tom Cosgrove said, “With 3D televisions already in nearly 25 million US households – and industry predictions of dramatic in-home 3D growth this year – we celebrate our second anniversary with a continued commitment to meeting the ever-growing consumer appetite for high-quality, original 3D television content.
“We‘re proud to make our unique brand of immersive, original 3D programming available to more than 40 million US homes, and we look forward to further growth in the in-home 3D market as more consumers embrace the format – particularly as the electronics industry continues to include 3D as a feature available in nearly all of the new television models available to consumers this year, including every UHD/4K set coming to market.”
3net also recently launched 3net Studios, with an overarching mission to fuel not only the flagship US channel service, but also to make the highest quality native 3D and 4K content available to consumers around the globe through a broad array of international distribution partners.
‘Crazy Land‘ is a new original series which explores the great American subcultures and the unusual people who inhabit them. In the first episode, ‘Real Life Super Heroes‘, young people are donning masks and capes to create a new breed of true-life super heroes. These costumed crusaders are putting themselves on the front line, whether by confronting muggers, drug dealers or feeding the homeless.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
