GECs
21st Century Fox outlook on Star bullish despite $30m DeMon hit
MUMBAI: Though India’s currency demonetisation late last year with ripple effects of currency shortage spilling over in 2017 hit businesses all round, including the likes of Star, its parent 21 Century Fox has pinned high hopes on the OTT platform Hotstar and the overall ability of Star to overcome short-term hiccups because of market dominance.
Terming the demonisation move of PM Modi-led government in New Delhi a “crazy speed bump” that hit businesses all round, 21st Century Fox CFO John Nallen, in a conversation with investment analysts at a conference last month, admitted that Star too got “affected” from last quarter 2016 to first quarter 2017 calendar year. He revealed at that time that Star India took a hit of almost $30 million, and the company expects that things would start looking up mid-March 2017 onwards.
According to Nallen, India would prove to be a major revenue earner for Star and Hotstar in the long term.
Pointing out that, in the last two years, 20 million TV households were added to the eco-system, which brought the total number of TV households to 180 million (a recent BARC broadcast survey put the total number of Indian TV HHs at 183 million with rural leading the growth), Nallen said, “We are in the middle of a five-year cycle where pay TV households doubled and advertising nearly doubled during that period of time…so when advertising lifts, we get a little more of what the advertising lift and it is because of the company’s (Star) market share and dominance in the market.”
Nallen was also confident that Star, with its bouquet of regional and sports channels delivered via cable and satellite and complimented by OTT platform Hotstar, will continue to be the jewel in the News Corp crown (a description of Star by 21st Century Fox chairman Rupert Murdoch).
“The plans of Star TV are still intact. I am assuming that there is no geo-political issue(s) and no economic disruptions…that no one wakes up with some other rule in India that will disrupt the business,” the seasoned CFO observed, adding that Star an important clog in Murdoch’s media empire as it was one of the “biggest growth driver(s)” and the objectives and targets with which the business was set up and operationalised in India were achievable.
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GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
