Brands
Zyod stitches tech into fashion with smart hubs launch in Gurugram and Jaipur
MUMBAI: Fashion and technology are finally hitting it off, and Zyod is playing the matchmaker. On 22 April, Zyod unveiled smart, tech-driven excellence hubs at its Gurugram and Jaipur manufacturing facilities. By fusing digital innovation directly onto the production floor, Zyod aims to speed up production, enhance quality, and keep sustainability fashionable.
These cutting-edge hubs feature automated quality checks that spot defects instantly, cutting down on tedious rework. With AI-driven line planning predicting workflow bottlenecks before sewing even starts, Zyod is slashing idle time and upping output speed and precision.
The company’s proprietary Enterprise Resource Planning (ERP) system provides real-time insights across the production cycle, further fine-tuning efficiency. Digital sampling replaces traditional prototypes, reducing waste and accelerating product development cycles.
“As the fashion industry shifts toward on-demand manufacturing, traditional production methods often fall short in the face of rising market demands for speed, adaptability, and accuracy. Our new excellence hubs address this challenge head-on by incorporating advanced technologies into the production line. With features like automated quality control, AI-based line planning, and digital sampling, we’ve eliminated the need for physical prototypes, greatly accelerating development timelines and minimising material waste,” said Zyod co-founder Ankit Jaipuria.
The locations weren’t chosen by accident. “Gurugram and Jaipur were selected for these hubs owing to their strong apparel manufacturing ecosystems. Gurugram’s dynamic tech sector offers skilled talent, while Jaipur’s rich textile heritage and craftsmanship enable access to premium raw materials. Combined with excellent connectivity, these locations empower Zyod to uphold agile and responsive production timelines aligned with modern market needs,” explained Zyod co-founder Ritesh Khandelwal.
Each hub employs over 400 professionals, managing more than 700 styles and juggling over 2,000 design-to-delivery cycles simultaneously. This level of scalability allows Zyod to maintain quality and agility without breaking a sweat.
Zyod now eyes nationwide expansion of its excellence hubs and the upcoming launch of a dedicated innovation centre—a significant leap for India’s apparel manufacturing scene.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
