Brands
Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro
Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.
Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.
While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.
Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.
Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”
To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.
Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”
Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
