Ad Campaigns
Zoreko launches its newest campaign ‘Freedom to Play’
Mumbai: Family entertainment centre, Zoreko is geared up to celebrate the 78th Independence Day with ‘Freedom to Play’ campaign for gaming enthusiasts with great offers on both games and food. This one-of-a-kind offer is all set to transform the spirits of gaming enthusiasts where games and fun can go hand in hand. With top-ups of ₹1508, ₹5000, or ₹7800, gamers will receive bonus credits ranging from 15 per cent to 100 per cent, which will give them the freedom to play the games of their choice. Such offers allow patrons to spend more time with their loved ones.
Zoreko – Original Gamers is redefining its role in the gaming and entertainment industry by focusing on the specific needs of dedicated gamers, a key target market, while honoring its gaming roots. Unlike generic family entertainment centers, Zoreko positions itself as a specialist gaming arena, offering a comprehensive experience that includes gaming, food, and drink.
“Zoreko, a “Made in India” brand, has always resonated with the spirit of progress and independence. We hope that our Independence Day Offer, which is available at all Zoreko locations, will strengthen the national spirit. This initiative is a reflection of our dedication to offer cutting-edge technologies and the most immersive experience possible, to India’s fervent gaming community. Zoreko is dedicated to providing unmatched value as we set out on this joyous journey. We also anticipate taking advantage of India’s growing VR and AR experiences, with the goal of leading this $3 billion industry,” said consulting CMO Avanish Agarwal.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
