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Zomato’s Deepinder Goyal joins magicpin board
MUMBAI: IPO-bound Zomato’s co-founder and CEO Deepinder Goyal has joined the board of magicpin, as an independent director. Founded by Anshoo Sharma & Brij Bhushan, and backed by Lightspeed Venture Partners, Waterbridge and Samsung, magicpin is a savings app that connects hyperlocal merchants and brands- both online and offline, with consumers.
Goyal joins the existing board and advisors that consist of Lightspeed Venture Partners MD Bejul Somaia, boAt Lifestyle CEO Vivek Gambhir, and Waterbridge MD Manish Kheterpal. Since launching in 2016, the homegrown app today has over 1.5 lakh merchants on the platform, serving 50 lakh consumers across fifty cities. It has also launched the OrderHere platform that enables local merchants to set up their online store within minutes, and serve online customers. magicpin simplifies catalog creation and management for local merchants/brands and offers integrated payments and logistics from logistics providers in India including Shadowfax, Dunzo, Rapido and Loadshare.
Speaking on joining the board, Deepinder Goyal said, “I am delighted to join the magicpin board. They are a high-quality team and I am excited about how they are being a driver of growth for local merchants across categories. I am looking forward to contributing to the company’s success.”
magicpin co-founder and CEO Anshoo Sharma said, “We are excited about Deepinder joining our board. He brings a wealth of experience from scaling up Zomato into the tech giant it is today. We are looking forward to his guidance and mentorship as we step into our next phase of growth.”
As lockdown measures ease across the country, magicpin is poised to scale up merchants and brands on its platform for online and in-store demand. It is already driving over $ one billion in annual revenues for its existing partners and continues to grow at a rapid pace, the company stated.
MAM
Wow Momo tests ‘world’s crispiest fries’ with influencer campaign
1,500 participants across four cities test fries at 30, 45 and 60 minutes.
MUMBAI: The fries are talking and this time, they’re crunching louder than the ads. Wow! Momo has turned a bold product claim into a full-blown public experiment, launching its “World’s Crispiest Fries” through a content-first campaign anchored in real-world validation rather than glossy promises. Instead of relying on traditional advertising, the brand staged a large-scale tasting challenge across four metros Delhi, Mumbai, Bengaluru and Kolkata bringing together nearly 1,500 participants, including influencers, food writers and everyday consumers. The brief was simple: put the fries to the test against leading QSR competitors over time.
Participants evaluated the fries at 30, 45 and 60 minutes after serving, a window where most fries typically lose their crunch. According to the brand, Wow! Momo’s offering held its texture across all three intervals, while competing products softened, turning a functional claim into a demonstrable outcome.
The exercise doubled up as both product trial and content engine. Reactions from participants ranging from surprise to outright endorsement now form the backbone of the campaign’s digital rollout, amplified through social media, creator-led content, memes and short-format films under the hashtag #EndOfDebate.
The strategy reflects a broader shift in how QSR brands are approaching differentiation. In a category often driven by price offers and visual advertising, Wow! Momo is attempting to build credibility through proof rather than persuasion letting consumers, rather than copy, make the case.
With over 850 stores across more than 90 cities, the brand is using scale not just for distribution, but for storytelling. By turning a simple question how long do fries stay crispy into a participative, city-wide experience, it is aiming to spark conversation as much as consumption.
Because in the battle of the fries, it seems, the crunch may just be the loudest argument of all.
