Brands
Zomato to launch in 30 more cities
MUMBAI: Restaurant search and discovery platform Zomato is launching in 30 more cities which will include Ajmer, Ambala, Anand, Anantapur, Bareilly, Bathinda, Bhavnagar, Bhilai, Durg, Haridwar, Jamshedpur, Kakinada, Karnal, Katni, Kolhapur, Kurnool, Meerut, Puducherry, Puri, Rajahmundry, Rajkot, Ratnagiri, Roorkee, Saharanpur, Sangli, Sangrur, Siliguri, Thrissur, Tirupati, and Ujjain.
Zomato confirmed that its online ordering and food delivery service will now be present in 93 Indian cities. Zomato also added that it has 75,000 listed restaurants for food delivery and will be adding more 5,000 delivery personnel.
As Zomato’s delivery services are currently available from 11am to 11pm, the company will soon introduce breakfast delivery and midnight meals as well. Zomato also added that they will expand HyperPure ingredients delivery service to Delhi NCR this month.
Zomato CEO – food delivery Mohit Gupta said, “We have been surprised by the demand in tier II tier III cities and are therefore gung-ho on serving every last customer, in the smallest of towns in India. We will be the first to hit the 100 city mark and will continue to invest heavily to lead geographical penetration, in the food delivery market in India. We have seen market share grow in our main markets through the festive season and have plans for growth in December as well.”
Zomato Founder and CEO Deepinder Goyal added, “We have experienced an overwhelming reaction to our expansion across all of our businesses – Gold, Food Delivery and Supply. The number of Gold memberships sold in Manila and Jakarta within a week is beating early numbers of Delhi and Mumbai. HyperPure has had great reception, and we are opening up our next centre in the NCR in a couple of weeks. The Food@Work business has also been expanding into new markets. And of course, the Food Delivery business is ramping up really well with the growth in main markets, as well as the reception in tier II tier III cities.”
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
