Ad Campaigns
Zomato introduces kurta for female delivery partners
Mumbai: Zomato, India’s food ordering and delivery platform, has announced a unique initiative to celebrate diversity and inclusivity with the introduction of kurtas as a delivery fleet outfit option for female delivery partners. Committed to creating an inclusive and holistically supportive ecosystem for all female delivery partners, this initiative focuses on empowering female delivery partners to expand their freedom and choose between a T-shirt and a kurta as per their comfort and preference.
Female delivery partners often face challenges while navigating their roles on Indian roads, compounded by discomfort with the western-style t-shirts provided as delivery fleet outfit. Many of these partners resort to wearing these t-shirts over traditional attire like suits or sarees, resulting in discomfort throughout their workday. Understanding the importance of addressing these concerns, Zomato has prioritised the comfort and practicality of its female delivery partners and revamped the delivery fleet outfit, thereby providing the flexibility to choose. With features like deep pockets on both sides and intricate embroidery, the kurta not only ensures functionality but also adds a touch of style for women on the go, thereby enhancing their overall work experience.
In addition to the outfit redesign, Zomato has curated Women’s Day self care packages in collaboration with Blinkit partners Mamaearth, Aqualogica, L’Oréal Paris, and Pee Safe. Featuring skincare, beauty, and female hygiene products, these packages aim to support the well-being of Zomato’s female delivery partners.
Preeti, a delivery partner from Delhi, shared her positive feedback on the newly introduced kurta, stating, “I am happy with the Kurti & the kit, it is comfortable and the embroidery makes it look very pretty.”
Another delivery partner, Nandini, who has been part of Zomato’s team for over a year, expressed her satisfaction, mentioning, “The Kurti is very comfortable, especially for summers. Since it is full-sleeved, I won’t have to wear additional sun protection sleeves.”
In the last few years, Zomato has made significant investments to ensure its delivery partners are safeguarded. With its female delivery partner onboarding programme, 2,000 plus inspiring women leverage the Zomato platform to participate in and earn from last mile deliveries. Maternity insurance and paid period leaves are some of the initiatives launched in the past to ensure well being of female delivery partners.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
