Ad Campaigns
Zomato hits fast-forward, counts to ten and your food’s already arrived!
MUMBAI: When hunger strikes, patience isn’t exactly a virtue—it’s a myth. Zomato gets this, and they’re serving up a delicious solution quicker than you can say your favourite Indian cinema countdown. With their snappy new ‘Ek, Do, Teen…Dus!’ campaign, Zomato promises to deliver steaming hot meals in just 10 minutes, giving hangry customers a reason to ditch those stale crackers.
Launching nationwide on 21 March 2025, the campaign uses four humorous short films, remixing the iconic Hindi song Ek Do Teen, creatively stopping at Dus, perfectly highlighting the lightning-fast 10-minute delivery promise of Zomato Quick.
Relatable? Absolutely.
Entertaining? Unquestionably.
Now, your midnight cravings have officially met their match.
“At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes,” explained Zomato marketing head Sahibjeet Singh Sawhney. “In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Hindi song Ek, Do, Teen, Char,… Our aim is that ads should not feel like ads; they should always entertain and bring a smile.”
How does Zomato Quick manage this supersonic feat, you wonder? By curating menus with dishes that are quick to whip up, partnering with nearby restaurants, and leaving no room for hunger-induced despair.
The multi-channel campaign blitz covers all bases, featuring digital and social media promotions, OTT platforms, out-of-home advertising, influencer tie-ups, and even innovative packaging—ensuring no one misses the memo.
Currently, Zomato Quick is already operational across 15 cities, making ‘fast food’ faster than ever. Forget 30-minute pizza deliveries; that’s practically snail mail compared to Zomato’s Quick!
So, next time you’re hit by those stomach grumbles, remember: Zomato Quick counts just to ten, and voilà—your meal is at the door.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
