Zomato enters experiential events segment with Zomaland

MUMBAI: Online restaurant guide and food ordering firm Zomato has announced its entry into the experiential events segment with the launch of Zomaland—a multi-city food and entertainment carnival. The carnival will be held across Delhi, Pune, and Bengaluru.

Zomato COO Gaurav Gupta said, “We believe that if there is an experience to be built around food, Zomato has a significant role to play in making it happen. The introduction of Zomaland is a step forward towards Zomato's goal of 'better food for more people'.”

Zomato Live global head Chaitanya Mathur said, "Although we are starting with 3 cities, we will extend the joy to many more cities around the world as we move ahead.”