Brands
Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report
MUMBAI: A unique business model that is driven by innovation and technology is the trademark key to success among the emerging businesses in the world. Under tough competition, it is no longer enough to have hard working product or service. Smart brand building is the need of the hour. Keeping that in mind, Interbrand in partnership with Facebook, Ready Set Rocket and New York Stock Exchange (NYSE), has released its ‘Breakthrough Brands’ report that examines strong emerging brands.
Of the 200 brands nominated, 60 ended up being featured in the Interbrand Breakthrough Brands report, although the list does not rank the brands.
India- founded Zomato has been featured in the Food and Beverage category along with Deliveroo from UK, Blue Apron from US and do dem from Brazil. Zomato’s mission is to facilitate better dining experiences for food seekers all over the world. Founded in 2008, this brand’s food discovery platform is now a part of India’s biggest personal assistant app, HelpChat, which will be able to anticipate users’ food-related desires. Zomato also offers online ordering and table reservations, as well as tools that allow restaurants to manage demands, thus creating better food experiences for both its users and one million restaurants partners worldwide.
Also, PayTM has been featured in the prestigious ‘Growing global’ category. This category celebrates the brands that have created a unique, differentiated approach which is global from day one. Breaking ground fast and too big to ignore, these brands are poised, or already on the path, to creating a significant global footprint. PayTM’s growing mission to create a one-stop, mobile shop has caused it to flourish in the population-dense country of India, where online platforms serve a growing need to get things done, quicker and more conveniently. Launched in 2010, PayTM began as mobile charging and bill payment service and has since become a full mobile commerce platform, with 20 million registered users and growing. It’s poised to break through in other Asian markets, where the one-stop-shop proposition is becoming increasingly popular. The brand has featured in the category along with Xiaomi from China, WeChat from China and DJI Global from Hong Kong.
“In this ‘Age of You’ brands are being used by people to design better experiences in their day to day lives. That is what necessitates the conventional brands themselves to move at the Speed of Life. The Breakthrough Brands are born into the new cognitive era and are unencumbered. They can therefore create bespoke experiences per people’s needs and desire with a clear purpose to provide solutions through a sustainable business model. The task thus is not so much technology-out as much as it is solution focused. Then on, all the regular tools of running a good business need to be put in place – a scalable resource plan with internal clarity, responsiveness and governance models; external differentiation to ward –off imitability and consistency while the scale up. The stronger the solution and its focus, the better would be the earned media and buzz that are the decisive promotional vehicles for today’s breakthrough brands,” said Interbrand India MD Ashish Mishra in parting.
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
