Ad Campaigns
Zivame launches ‘The Museum of Boobs’ campaign to redefine fit
Mumbai: On 18 November 2024, Zivame, India’s intimate wear brand, launched its innovative campaign, ‘The Museum of Boobs’, to reshape the conversation around intimate wear and highlight the importance of understanding individual breast profiles for finding the right fit. This campaign challenges the outdated notion that fit is solely determined by band and cup size, emphasising that true comfort and support come from recognising the diversity of breast shapes.
‘The Museum of Boobs’ campaign features a humorous and visually engaging short film that uses relatable metaphors, such as mushrooms and umbrellas, to celebrate the uniqueness of different breast profiles. By playfully addressing the one-shape-fits-all approach of traditional bra-makers, the campaign showcases Zivame’s expertise in designing bras that cater to a wide range of shapes and sizes.
Zivame, head-brand marketing, Khatija Lokhandwala explained, “At Zivame, our mission is to empower every Indian woman to discover her perfect fit. We’ve perfected the art of designing bras for all unique shapes and sizes, and the Museum of Boobs campaign brings this expertise to life, celebrating the diversity of breast profiles and showcasing that the Right Fit is about more than just a number.”
Rooted in over a decade of research and understanding the specific needs of Indian women, ‘The Museum of Boobs’ underscores Zivame’s commitment to innovation and breaking conventional norms. This campaign not only reaffirms the brand’s dedication to educating women on what the right fit truly means but also empowers them to make informed choices about their intimate wear.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
