Brands
ReBid unveils AI Studio to spark creative revolution
MUMBAI: ReBid, India’s first agentic AI agency, has launched its AI Creative Studio, a bold step that blurs the lines between imagination and intelligence. The platform promises to transform how brands whip up ad visuals, product catalogues and social media creatives, across both static and video formats, in seconds.
Built on ReBid’s mantra of platform + people + agentic AI, the studio helps marketers produce studio-quality visuals optimised for performance, branding and personalisation across Google, Meta, Amazon and programmatic platforms.
“Marketers today are under pressure to create high-quality content at the speed of media,” said ReBid founder and CEO Rajiv Dingra. “Our AI Creative Studio bridges that gap by generating contextual, personalised creatives instantly, while keeping brand consistency and performance intelligence intact.”
What makes this launch stand out is its integration with ReBid’s connected data platform and Ad optimisation engine. This allows AI agents not only to create content but also to analyse which visuals drive engagement, conversions and ROI, turning creative production into a smart, data-powered loop instead of a one-way design process.
Already tested by top brands such as Xiaomi, Domino’s, Zivame, Axis Securities, Shriram Life, Geojit and Piramal Healthcare, ReBid’s creative AI has shown how automation and artistry can co-exist without compromise.
To steer this new chapter, ReBid has appointed Arnab Karmakar as head of Creative AI. With over a decade of experience at agencies like FCB Kinnect, WATConsult and Digitas, Karmakar brings a knack for storytelling and strategy to an increasingly AI-driven landscape.
“AI in marketing cannot stop at optimisation, it must inspire creation,” added Dingra. “With this studio, creativity becomes measurable and performance becomes intelligent.”
By uniting data, media and creativity under one AI-powered roof, ReBid continues its mission to make marketing smarter, faster and brilliantly imaginative.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
