Ad Campaigns
Zepto champions inclusivity in its new campaign
Mumbai: Zepto recently celebrated its third anniversary. As the company continues to grow and scale, it remains committed to building a diverse and inclusive community. Zepto has launched a new campaign showcasing the stories of women and differently-abled employees who have overcome challenges and achieved success with the company’s support. Zepto’s latest campaign features two digital films showcasing inspiring stories of inclusivity.
The first film highlights the journey of Vishwanath, a differently abled delivery partner turned team leader, exemplifying the company’s commitment to equal opportunities and empowerment. Vishwanath, a differently abled employee at Zepto Cafe in Bellandur, Bangalore, is one of over 100 differently-abled staff members who embody the company’s commitment to equal opportunities and empowerment, and his story is a testament to the impact of this inclusive approach.
“Vishwanath’s story is one of grit and opportunity. He exemplifies strength in silence and is a joy to work with,” said Zepto co-founder Kaivalya Vohra.
Vishwanath’s story is one of grit and opportunity
The second film celebrates the success of Zepto’s women employees, featuring stories of those who have overcome challenges and achieved leadership roles, including store leaders and women pickers. Zepto has already achieved a milestone of having more than 50 per cent women in its day shift personnel and is committed to maintaining these numbers as they continue to scale and grow.
Additionally, 10 per cent of its stores are led by women pickers, and over 10 per cent of its day employees in Zepto cafes are differently abled. These numbers mark the beginning of Zepto’s journey towards a more diverse and inclusive workforce.
“1200 women are just the beginning. Since shooting this video, we have welcomed 200 more women to Zepto, bringing the total to 1400+ women in our warehouse teams. To serve our diverse world, we need all voices represented. Every voice matters, and we are committed to increasing this number to match, if not exceed their counterparts!” Zepto co-founder Kaivalya Vohra.
1200 women are just the beginning
As Zepto scales 10X in the coming months, its commitment to inclusivity will remain a cornerstone of its growth strategy, driving innovation and success.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
