Ad Campaigns
Zeno Health launches ‘Beat The Heat’ campaign
Mumbai: As the sweltering heat has taken a toll on several Indians, Zeno Health India’s leading omnichannel platform for quality and affordable generic medicines, has launched the ‘Beat the Heat’ campaign recently. The pharmacy chain is conducting an awareness campaign to reach more than five lakh customers through their 180-plus stores regarding utilizing medicines and health products to tackle heatwave-related health issues.
Mumbai and Pune are experiencing intense heatwaves with temperatures rising to as high as 41 degrees Celsius. Unseasonal rains and weather change is also exacerbating these issues leading to exhaustion, body cramps, dehydration and heatstroke cases among citizens. Keeping this in mind Zeno Health, with the help of their team of expert pharmacists, will be reaching out to all their customers. The startup is doing this by creating awareness among walk-in customers, through their community networks as well as through social media platforms.
Speaking on the campaign, Zeno Health head of growth Kush Jain said, “Zeno Health has always been at the forefront of creating healthcare accessibility for Indians at an affordable price. The heatwave in India has severely affected several lives across the country and is also leading declining health status in several cities. Keeping this in mind, we decided to launch this campaign as there are several health products that can help Indians tackle soaring temperatures. With the trust our customers have put on us for the past few years, we are confident that we will be able to make a strong impact in their healthy lives.”
The pharmacy startup is promoting more than 50 plus summer products under its property titled ‘Summer Savings’. This includes a variety of health supplements, glucose, pain relief balms & spray, protein shakes, body lotions & oils, support brace and other items. These products will be available across all Zeno Health stores in Mumbai and Pune. In the past summer season, Zeno Health has witnessed high demand for these products. It is expecting even further rise in demand as the summer season rages on across these cities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
