ZenithOptimedia to manage Siemens’ media account in India

MUMBAI: ZenithOptimedia has won the mandate to handle Siemens‘ media account for India.

The account size is pegged at Rs 150 to 200 million. The account will be handled by the agency‘s Mumbai office.

Siemens had called for a multi-agency pitch before deciding on whom to give for managing its media duties.

RK Swamy Media, the incumbent agency, will, however, continue to handle Siemens Infosystems.

Recently, ZenithOptimedia retained the Nestle India business and won the strategy mandate for FMCG major Reckitt Benckiser India.