Zenith enlists Tanya Gupta as director strategy

MUMBAI: Zenith took up a lot of her share of mind. Senior media executive Tanya Gupta has taken the plunge and moved from Mindshare India where she was senior director strategy  & insights to Zenith where she is director strategy  (yes, the insights tag has been dropped).

Tanya has done the rounds of agencies such as Wavemaker, Interpublic group, Isobar (where she spent four years), Group M, Admagnet, Affle . Reliance Retail and Dainik Bhaskar (going in reverse order, with Dainik Bhaskar being her first job).

Her stints at Isobar and Interpublic group gave her an opportunity to work with brands like Microsoft and Coca-Cola (sparkling, juices and hydration) = two assignments she enjoyed greatly.

She holds a bachelor s degree in business studies marketing.