Ad Campaigns
Zee TV stirs emotional connect with its brand campaign on the ‘first flight’
MUMBAI: Zee TV as a channel has always been poised to cater to the middle class. For its latest 25-year celebration refresh, the channel launched a commercial that encapsulates just that.
The ad film portrays a retired government employee, who is afraid of flying in an aircraft, takes a flight for the first time and for a heartwarming reason. Turns out, it is a first for his daughter too as the captain in charge of the same aircraft.
Conceptualised by Publicis India, the film delivers the message, ‘The great Indian middle class is truly taking charge and rewriting the rules of their destiny.’
During the launch of the film, ZEEL domestic broadcast business CEO Punit Misra shared that the entire team became teary eyed when the film was shown to them.
The TVC was created in 2 months. Sharing his experience of working with Zee for this particular ad film, Publicis India managing director and CCO Bobby Pawar mentions, “Zee TV is not just the pioneer of entertainment but it is an insider to everyone’s home and a part of their family. The characters become a part of the viewers life after a period of time and have built the notion of ‘Jo Khud Se Jeet Jata hai’ ( overcoming your inner battles). The story is about people who outdo themselves, their circumstances and the society to champion themselves at the end of the day.”
The campaigns talks about two things: the unconditional love of a father and about a woman who achieves her dream with her father’s support, despite the challenges.
ZEEL CMO Pratyusha Agarwal said, “ We wanted something that would be iconic for 100 years, which was truly delivered. Zee TV is not about the borrowed glory it’s about the common story.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
