MAM
Zee TV ropes in Hutch as ‘Kam Ya Zyaada’ telecom partner
MUMBAI: Zee TV has selected Hutch as its telecom partner for the upcoming gameshow Kam Ya Zyaada. As already reported, the gameshow will be hosted by the versatile and acclaimed actor Manoj Bajpai.
Kam Ya Zyaada revolves around a format where Hutch subscribers can type KYZ and send SMS to 123 or through Hutch IVRS. The participants are then sent a set of questions that are intriguing and involving.
Every response to the question is in the form of Kam Ya Zyaada (less or more). Each response yields the participant loyalty points that can be redeemed for gratification and can also lead to participation on the grand studio show giving the participant an opportunity to win Rs 30 million, states an official release.
As already reported by indiantelevision.com, Optimystix Entertainment has marketed this Zodiak format, internationally called GIMME 5. The company is also the creators and producers of the Indianized Version.
Optimystix have established credentials as standard setters in Production and Creative Values.
Impressing upon the networks initiative in the interactive space Zee TV president Abhijit Saxena said, “In an age of convergence telecommunication with television is inevitable and engaging. Today Telcos are looking beyond just plain vanilla services. VAS is the buzz word and associating themselves with a game show like Kam Ya Zyaada which is a first of its kind will definitely give boost to its ARPUs (Average Revenue Per User).”
At the launch of the off-air interactive phase of Kam Ya Zyaada, Zee NEtwork creative head Kartik Chintamani said, “Television game shows in India & abroad have been successful because they directly connect with the viewers by nourishing their need for dreams, fantasies, and getting rich quick. I am certain that people will find Kam Ya Zyaada unique, interactive and compelling to participate in.”
Optimystix CEO Rajiv Vyas said of the venture: “We have followed an age-old belief which is that for a program to be successful, one needs a good idea, a good production and a sound platform to bring it to the audience. With Zodiak we have been able to source a great offering of the concepts that are proven in various markets. With our production and creative team headed by two of our directors namely Sanjiv Sharma and Vipul D. Shah, who have established credentials as standard setters in Production and creative values on Indian Television, we bring in the high quality production.”
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
