Kids
‘Barbie in the 12 Dancing Princesses’ hits mobile content in India
MUMBAI: Mobile content based on Barbie’s latest movie, Barbie in the 12 Dancing Princesses has been launched across mobile networks in India including Hutch, Airtel, Idea, BSNL, MTNL, Reliance and Tata.
Wallpapers, animations, themes, mono tones, poly tones, SMS tones, true tones, video clips and MMS Clips / M-cards will also be available and can be accessed by any GPRS enabled phone, informs an official release.
Speaking on Barbie’s latest marketing initiative Mattel Toys India managing director Sanjay Luthra said, “The range of 12 Dancing Princesses: the dancing Barbie doll, the other doll characters, a musical castle, a stretch-limo Carriage etc. supported by lifestyle consumer products – takes every little girl deeper into the world of brand ‘Barbie’ and enhances her magical experience and interaction with her favourite Doll. Mobile content is one more avenue to reach out to parents’ who are trying to keep up with their tech-savvy Kids!”
He added, “While Experiential Marketing has always been an important element of our Brand’s Strategy; 360 Degree programs such as these, merely help to build our consumer’s loyalty and inclination to “live in” Barbie’s world with Barbie and for parents who want to teach their children, traditional family values and togetherness that that we respect as part of our Indian beliefs, Barbie brings alive the same, through story and example.”
Speaking on the mobile content offering the digital content production and distribution company, Rajshri Media (P) Limited managing director Rajjat A. Barjatya said, “We have been enthralled at the response to Barbie mobile content over the last one year and are delighted to release yet another property on the mobile phone. In fact very soon, we have plans to bring Barbie a lot more close to you, by launching the Barbie MobiWorld on our short code and a series of mobile games too. We are quite confident that the new initiatives we are taking, along with Mattel, will be well accepted.”
In addition, this entertainment property is also supported by lifestyle consumer products such as: the animation movie content on VCD and DVD from Universal Pictures and distributed locally by SaReGaMa, and other licensed consumer products such as storybooks from Euro Kids and Sterling Publishers, role play toys and costumes, My Size jigsaw puzzles and tableware from Mahindra Intertrade , play cosmetics from Magicwell, bags from Genius Leathercraft, innerwear from A-Klass Fashions, nightwear from SD-Lounge and bed linen from Portico, adds the release.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
