MAM
Zee Studio celebrates ‘Mission Cruise’ this December
MUMBAI: Zee Studio is launching a new property Mission Cruise this December. All through December, movies like ‘War of the Worlds‘, ‘Mission: Impossible‘, ‘MI – 2‘, ‘MI – 3‘ and ‘Minority Report‘ will be aired on Zee Studio on Sunday afternoons.
To promote the property Zee Studio has initiated marketing activities. On ground activation across Café Coffee Day‘s and Man U Café have been designed.
Zee Studio has also roped in Zapak and Indiagames as online partners. Online promotions have been lined up on social networks like Facebook, Youtube and Twitter to promote the property. OOH media has also been tapped for the same.
Zee Studio will also run a contest called ‘Mission to Win It‘. Viewers will have to log on to the Facebook page from where they will have to like the page and then would be directed to a Mission Cruise tab. The tab will have Mission Impossible style communication and the users will have to key in their details to participate post which the details of the contest will be communicated.
When the movie airs, the ‘agents‘ will be provided clues and lucky winners (every week) will be given prizes.
The property is being done in conjunction with fact that fourth film in the franchise ‘Mission Impossible – Ghost Protocol‘ is releasing this month.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
