MAM
Zee promotes Chandni Mathur to director of corp comm
Mumbai: Zee Entertainment Enterprises has promoted Chandni Mathur to director of corporate communications, after her role as associate director of corporate communications.
With nearly seven years at Zee, she has held key positions, including associate director and senior manager, where she developed effective strategies and enhanced media relations.
Mathur began her career as a business journalist and has over seven years of experience in media, advertising, and marketing. She has also worked with organisations such as Financial Express, Radioandmusic.com, and Focus TV.
MAM
Ember launches Everyday Cast Iron campaign
New film celebrates real kitchens and reimagines cast iron for modern Indian homes.
MUMBAI: Ember just turned cast iron into everyday iron because when your cookware feels like a lifelong friend instead of a weekend chore, even the tawa starts cheering. Ember, the premium kitchenware brand known for shaking up cookware norms, has rolled out its new visual storytelling campaign ‘Everyday Cast Iron’ this Women’s Day. The campaign steps away from polished show kitchens and dives straight into real Indian homes, capturing how cooking actually happens planned one day, spontaneous the next, always deeply personal.
Shot entirely in authentic kitchens, the films feature individuals with distinct culinary lives, food photographer and stylist Sanskriti Bist, Copper & Cloves founder Sarah Nicole Edwards, culinary professional chef Taiyaba Ali, artisanal cheese makers Ben and Kat of Nari & Kage, and home cook Jayati Jain. Their varied routines highlight that cast iron should adapt to real life, not the other way around.
Ember co-founder & CMO Himanshi Tandon said, “Cast iron is more than cookware, it carries familiarity and emotion for many people. But switching to it can sometimes feel like committing to a harder journey. Our attempt has been to make that journey easier by reimagining the category inside real homes, with real users and their everyday concerns in mind.”
Ember, chief culinary & innovation officer chef Saransh Goila added, “We spent time in real homes and kitchens to understand how people actually cook, clean, and take care of their cookware. From there, we went through multiple rounds of testing and iteration to engineer solutions that make cast iron easier to use while also improving consistency.”
The campaign introduces Ember’s dual cast iron approach, traditional pre-seasoned cast iron for classic performance and durability, and the proprietary TitaniumClad cast iron designed to address common maintenance concerns.
Ember CEO Siddharth Gadodia noted, “This category has existed for hundreds of years, but behaviour around it hasn’t evolved. Our research showed that while many households own cast iron cookware, regular usage remains limited. That gap between ownership and everyday adoption represents a significant opportunity.”
The Everyday Cast Iron collection is now available on the Ember website and Amazon. In a kitchen world that often demands perfection, Ember quietly reminds us that the most beautiful meals are the ones cooked with whatever time, mood and mess the day brings cast iron simply makes them better.
