MAM
Zee Media appoints Raktim Das as new CEO
MUMBAI: Zee Media Corporation has named seasoned media professional Raktimanu Das, popularly known as Raktim Das, as its new chief executive officer, effective 4 November 2025. His appointment follows the resignation of former CEO Karan Abhishek Singh.
The company’s board of directors approved the appointment at a meeting on 3 November 2025, as per its filings with the BSE and NSE. Das has also been designated as key managerial personnel of the company.
A media veteran with over two decades of experience, Das has worked with leading organisations including TV9 Network, Zee Entertainment Enterprises, Network18, Direct News, India Today, and The Times of India. His career spans revenue leadership, editorial strategy, brand monetisation, and digital transformation.
Before joining Zee Media, Das served as chief growth officer (digital & broadcasting) at TV9 Network, where he played a key role in building high-performing teams and driving growth through innovation and intrapreneurship.
A pioneer in the Indian media landscape, Das has been credited with creating industry-first branded content practices and media IPs across broadcast, digital, and OTT platforms.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
