MAM
Zee lines up Ashwin Gargava to dial up DTH business
MUMBAI: The DTH dial just turned up a notch. Ashwin Gargava, a seasoned media professional with over two decades of experience, has been appointed as head of the DTH business at Zee Entertainment Enterprises Ltd (ZEEL), an expanded role that signals the network’s intent to sharpen its focus and operational rigour in the Direct-To-Home vertical.
Known for his deep domain knowledge and deft handling of affiliate partnerships, Gargava steps into the upgraded mandate with a clear mission: to align Zee’s DTH play more closely with the strategic priorities of its Affiliate Sales team, and drive smarter, more synergised monetisation across platforms.
A Zee veteran since 2015, Gargava has steadily scaled leadership ladders from building affiliate support to spearheading partnerships. Prior to Zee, he has worn multiple hats across HBO, Turner Broadcasting, Fox International Channels, and Magna Publishing, bringing together a portfolio rich in placement strategy, network negotiations, and international business development.
In an era where traditional distribution and digital convergence increasingly overlap, Gargava’s expanded role will be key in making the DTH business not just future-ready, but future-resilient. And if his track record is anything to go by, it’s clear he’s not just along for the ride, he’s in the driver’s seat, with Zee’s DTH ambitions firmly in his sights.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
