MAM
Zee Cinema’s Big B series gets brand film push
MUMBAI: Hindi movie channel Zee Cinema has intensified its efforts to promote one of its key weekend properties Shaniwaar Ki Raat Amitabh Ke Saath. A clear indication in this direction is a series of brand films the channel has conceived around the Amitabh movie series, among which two have already been released.
As already reported by indiantelevision.com, Zee Cinema re-launched the movie series with some fresh acquisitions on 6 August. Thus, Shaiwaar Ki Raat…, placed in the Saturday 8 pm slot, has been given a thrust with the caption His Golden Years. Apart from the brand film series, the channel is also banking on the Superfan contest, which is meant to find out the best Amitabh fan.
Brand Films: ‘Bholu Musladhar’ and ‘Chikoo Chakram’
Both the films present a gamut of emotions with a clear undertone of humour. The films showcase two die-hard Amitabh fans from two diverse age groups and show how transformation happens to their original selves when clock strikes 8 every Saturday night. Bholu Musladhar & Chikoo Chakram symbolise the effect of the big B and his films and the transformation they can cause.
Namrata Rungta of Storytellers, who has directed both the films, says the idea was to show how ordinary characters — avid fans of Amitabh and underdogs in real lives — suddenly undergo a transformation and dominate the surroundings when they sit down to watch the Amitabh series.
“While Bolu Musladhar is a hen-pecked husband, Chikoo Chakram is a spoilt kid who goofs up on everything. While the former is being persistently bullied by his wife, the boy badly needs a superman to help him out of his troubles. With this combination, we are targeting two separate age groups. The climax, which offers a perfect mix of heroism and humour, is an attempt to cash in on the viewers’ passion for Amitabh Bachchan,” says Rungta.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
