MAM
Zee appoints Devika Kawle as vice president, syndication
Content licensing veteran moves from Sony to drive global partnerships and distribution
MUMBAI: Zee Entertainment Enterprises has strengthened its syndication play, appointing Devika Kawle as vice president, syndication, as the broadcaster sharpens its focus on global content distribution and partnerships.
Kawle, an experienced media professional with a cross-functional career spanning creative, production and management roles, announced her move, saying she looks forward to “contributing to Zee’s incredible legacy, exploring new partnerships, and driving meaningful growth across markets.”
She joins Zee after nearly six years at Sony Pictures Networks India, where she last served as senior manager, content licensing (digital). During her tenure, she played a key role in shaping SonyLIV’s content strategy and was recognised with multiple internal honours, including the World of Winners Award 2025 for her role in the platform’s growth.
Her experience cuts across global content syndication, licensing, acquisition and distribution across television and digital platforms, including feature films, series, sports, live television channels and OTT applications. She has also worked across international event sales, post-production for feature films, production of events and digital video, and marketing across ATL, BTL and digital channels.
Before Sony, Kawle held roles at IN10 Media Network, where she managed syndication and content acquisition, and at Shemaroo Entertainment, where she led international business initiatives across EMEA markets, driving revenue through content sales, app integrations and linear channel distribution.
Her early career includes a stint at Indian Television Dot Com Group, working on global trade events such as MIPTV, MIPCOM and MIDEM across Cannes, China, Singapore and the US, where she handled conference programming, partnerships, marketing and client servicing.
Kawle also brings production experience from Double Negative and Prime Focus World, where she worked on major international film projects including Avengers: Age of Ultron, Furious 7 and The Hunger Games: Mockingjay – Part 2.
At Zee, she is expected to leverage this diverse background to expand syndication deals, deepen international distribution networks and unlock new revenue streams across platforms.
“Grateful for all the support and excited for what lies ahead,” Kawle said, adding, “Let’s connect, collaborate, and create impactful stories together.”
With streaming and global content trade intensifying, Kawle’s appointment signals Zee’s intent to scale its syndication engine and compete more aggressively across markets.
In a business where content travels faster than ever, Zee is betting on experience, networks and execution to stay ahead.
MAM
Boldfit extends partnership with Royal Challengers Bengaluru
New “Champions #TrainBold” campaign offers fans chance to win player-used gear.
MUMBAI: Boldfit just raised the bar with RCB because when your training gear comes straight from the champions’ gym, even your home workout starts feeling like a title chase. Boldfit, India’s leading sports and fitness brand, has announced the next chapter of its partnership with Royal Challengers Bengaluru (RCB) for the 2026 IPL season through the campaign “Champions #TrainBold”. Now in its third year backing the franchise, Boldfit is moving beyond sponsorship to co-creation, designing performance products based on the team’s real training needs and intensity.
At the centre of the campaign is a limited-edition RCB x Boldfit merchandise collection featuring towels, lifting belts, grips, sports equipment, hydration bottles and shakers all built for those who train with intent. Every purchase gives fans a chance to win authentic, player-used training equipment from the RCB team gym, including lifting belts, yoga mats, skipping ropes, resistance bands, gym balls and more, each accompanied by an authenticated RCB metal placard.
Boldfit founder Pallav Bihani said, “RCB fans have always been known for their bold energy. But boldness doesn’t stop in the stands, it’s built every day in training. This year, our partnership evolves from support to co-creation, building products with the team, for everyone who chooses to train bolder.”
The campaign celebrates last season’s momentum while pushing fans to embrace the same disciplined, high-performance mindset that defines the RCB squad.
In the high-stakes world of the IPL, where every boundary and every wicket matters, Boldfit isn’t just sponsoring a team, it’s giving fans a piece of the grind, proving that champions aren’t made only on match day; they’re forged in the gym, one bold rep at a time.
