MAM
Zappfresh serves up IPO feast with Rs 59 crore issue on BSE SME platform
MUMBAI: When the meat is this fresh, even the markets want a bite. DSM Fresh Food Limited, better known by its consumer brand Zappfresh, is sharpening its knives for a stock market debut with a Rs 59.06 crore IPO on the BSE SME platform.
The issue opens on Friday, 26 September 2025, and closes on Tuesday, 30 September 2025, with a price band of Rs 96–Rs 101 per share. Anchor investors will get first dibs on 25 September, a day ahead of the public opening.
The offering comprises 59,06,400 equity shares of face value Rs 10 each. Out of these, 3,31,200 shares (Rs 3.34 crore) are reserved for the market maker, leaving a net issue of 55,75,200 shares (Rs 56.3 crore). The allocation structure follows SEBI’s book-building rules:
. Up to 50 per cent for Qualified Institutional Buyers (QIBs), with up to 60 per cent of this portion available to anchor investors.
. At least 15 per cent for Non-Institutional Investors (NIIs), with sub-categories for bids above and below Rs 10 lakh.
. Not less than 35 per cent for Retail Individual Investors.
Founded in 2015, Zappfresh has carved out a niche in India’s fragmented meat market with an integrated supply chain spanning sourcing, processing, cold storage and distribution. Its omnichannel model serves both B2C consumers and B2B Horeca clients across chicken, mutton, seafood, and ready-to-cook/eat products.
Proceeds from the IPO will fund growth and expansion, including Rs 25 crore for working capital, Rs 15 crore for marketing, Rs 11 crore for capex, and Rs 3 crore for acquisitions. The balance will go toward general corporate purposes.
Narnolia Financial Services Limited is the sole book running lead manager.
With its promise of “fresh, hygienic, worry-free meat”, Zappfresh is looking to slice into India’s equity appetite just as it has cut through the clutter of the butcher’s market. The question is: will investors find the flavour worth savouring?
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
