Brands
Zaeden unveils new SOL fragrance ‘Unchained’ in collaboration with Siddartha Tytler
Mumbai: SOL, the revolutionary fragrance brand launched by Indian pop icon Zaeden this year, has announced the launch of ‘Unchained’, the much-awaited addition to their esteemed fragrance collection. The new variant is born out of the dynamic partnership between SOL and leading fashion designer Siddartha Tytler, setting a new standard in olfactory artistry and style fusion.
Inspired by Tytler’s vibrant palette and daring couture, ‘Unchained’ embodies a sensorial journey mirroring his iconic design philosophy. The fragrance is a testament to Tytler’s journey through fashion, encapsulating his signature elements of sharp cuts, vivid hues, and exquisite crystal applications.
‘Unchained’ is composed of a symphony of fragrance notes – at its peak, bursts of orange, amalfi lemon and calabrian bergamot top notes with an alluring scent of Madagascar vanilla and mixed fruits accompanied by white musk and amber forming the base notes, creating an irresistible and empowering aroma. The packaging of the enchanting fragrance is also inspired by Tytler’s visionary creations, boasting bold colours and modern aesthetics, inviting consumers into the realm of daring sophistication.
Sharing his excitement around the launch, Zaeden said, “With the launch of ‘Unchained’, we bring together the worlds of fashion and fragrance. After the successful launch of ‘Mystic Voice’ and ‘Sweet Sea’, our third fragrance represents the evolution and diversification of SOL as a brand, while staying true to our philosophy of capturing ‘Stories Of Life’. Siddartha Tytler’s creative boldness resonates with our commitment to provide our users with unique sensory journeys. Personally, this fragrance reflects my values as an artist of freedom and self-expression, and is sure to leave a blissful mark. This launch is just an indication of our continued efforts towards innovation and our commitment to think out of the box in order to create the most distinctive aromas.”
Tytler added, “As a person who has been obsessed with fragrances since childhood, it has always been a dream to create one myself. Thanks to ‘SOL’ and Zaeden, to ignite my imagination and for making this dream come true. Hopefully it continues in the future. The fragrance ‘Unchained’ is absolutely divine and evocative — I’m simply obsessed.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
