Brands
Caratlane unveils celestial-inspired Sol and Luna festive collections
MUMBAI: Caratlane – A Tata Product, has launched two celestial-inspired festive collections, Sol & Luna, capturing the essence of new beginnings with stunning craftsmanship in gold and diamonds. Timed perfectly for regional new years and Akshaya Tritiya, these collections symbolise prosperity, transformation, and timeless elegance.
Caratlane, CEO & MD Saumen Bhaumik, shared his excitement, “At Caratlane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections – Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness. Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points.”
Sol – Crafted in 18KT yellow gold, SIFG diamonds, and special-cut yellow gemstones, Sol draws inspiration from the golden hues of sunrise, symbolising the brilliance of fresh opportunities.
Luna – Reflecting the ever-changing phases of the moon, Luna’s intricate diamond-studded 18KT gold designs embody elegance, resilience, and transformation.
Caratlane is ensuring a high-impact debut for Sol and Luna, leveraging its IPL associate sponsorship with Star Sports HD and JioHotstar to showcase its designs to millions. The campaign is further amplified through strategic OOH placements and newspaper ads across The Times of India network.
Starting from Rs 20,000, the Sol and Luna collections are now available online at Caratlane stores, and via the brand’s Try-at-home service. As part of a limited-time festive offer, customers will receive a 0.5gm gold coin on every Rs 30,000 purchase.
With its celestial-inspired brilliance, Caratlane’s Sol and Luna collections are set to redefine festive jewellery this season.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
