MAM
Y&R acquires majority stake in Turkish creative digital agency C-Section
MUMBAI: WPP‘s wholly-owned operating company Y&R, the global marketing communications network, has acquired a majority stake in the creative digital advertising agency based in Istanbul, Turkey CS Reklam Hizmetleri Sanayi Ve Ticaret A.?ž. (trading as “C-Section”).
Founded in 2004, C-Section specialises in creating microsites, apps, digital campaigns and video production/virals for the Turkish market.
The agency employs approximately 40 people and clients include Coca-Cola, Vodafone, and TEB BNP Paribas.
C-Section‘s unaudited revenues for the year ended 31 December 2012 were TRY 7.5 million, with gross assets as at the same date of TRY 3 million.
The agency will retain its distinct independent identity and will not be merged with Y&R Istanbul.
