Ad Campaigns
Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators
Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.
FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.
SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”
The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.
The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.
“This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
