Brands
Youmaa announces Genelia Deshmukh as brand ambassador
Mumbai: Youmaa, a children’s clothing brand committed to revolutionising the industry, proudly unveils its collaboration with renowned actress and multilingual cinema icon, Genelia Deshmukh, as its brand ambassador. This partnership marks a significant milestone in the world of kids’ fashion, with both entities sharing a vision of celebrating the innocence and wonder of childhood.
Genelia Deshmukh, known for her versatility as an actress, producer, philanthropist, and entrepreneur, brings a unique perspective to the world of children’s fashion. As a devoted mother of two, she understands the importance of quality, comfort, and style in kids’ clothing. Her endorsement reflects her trust in Youmaa’s dedication to crafting extraordinary garments that embody the magic of childhood.
“At its core, Youmaa is about celebrating the joy, wonder, and innocence of childhood,” said Genelia Deshmukh. “It’s a brand that resonates with the love and care every parent pours into their child’s world.”
At Youmaa, the mission is simple yet profound – to infuse every garment with the enchantment of childhood. Founded by a group of passionate parents, Youmaa is more than just a clothing brand; it’s a celebration of imagination, creativity, and wonder.
Speaking on this sentiment, Youmaa co-founder Vishal Gupta shared, “Our journey with Youmaa began with a simple idea – to make clothes that capture the essence of childhood. As parents, we know how important it is for kids to feel comfortable and happy in what they wear. That’s why every Youmaa outfit is designed with love and care, so kids can feel like their true selves.”
Youmaa stands out for its commitment to quality and comfort, offering a range of colorful kids’ wear for boys and girls aged two to ten years old, including a selection of unisex outfits. Their clothes are crafted with Cloud Touch Microfiber technology for the softest touch and Adventure-Ready Durability, ensuring ultimate comfort and quality for children. Parent-approved and 100 per cent skin-friendly, Youmaa offers modular styles designed to meet the diverse needs of children.
The dedication to creating cherished memories resonates in every stitch of Youmaa’s garments, reflecting both the founders’ vision and Genelia’s commitment to nurturing the joys of parenthood.
Youmaa is currently available on their website www.youmaa.com and will soon be available on FirstCry.com and Ajio. Offline, Youmaa is available at over 100 MBOs in India and aims to expand to over 200 MBOs by the end of the year.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
