Brands
You Glow Different: Foxtale’s new campaign proves real skin wins
MUMBAI: In a world obsessed with filters and flawless feeds, Foxtale is switching off the ring light and turning up the realness. The home-grown skincare brand’s latest campaign film, You Glow Different is a heartfelt, head-turning tribute to the messy, marvellous, magical glow that comes from showing up just as you are, no edits required.
Launched on 3 September 2025, the film is a visual hug to women everywhere, capturing small yet powerful moments: a bold boardroom pitch, a sweaty-but-glowing post-workout break, bathroom mirror pep talks, and bursts of unfiltered laughter with friends. Each frame is soaked in sincerity and subtle strength: proof that beauty doesn’t need a spotlight, it needs a mirror.
“We wanted this film to feel like a mirror,” said Foxtale, founder & CEO, Romita Mazumdar. “Strong, soft, messy, radiant, unstoppable: women are all of it. You Glow Different is how we see our consumers.”
Narrated by Anasuya Sengupta, winner of best actress at Cannes 2024 for The Shameless. Uplifting without being preachy, the narration flows like a quiet anthem of encouragement: “You’re not glowing because you’re perfect. You glow because you keep showing up.”
This isn’t your typical skincare ad with flawless faces and glam close-ups. There are no airbrushed promises or celebrity plugs. Instead, Foxtale taps into something far more powerful: authenticity. The kind that stays with you long after the serum sinks in.
Foxtale’s approach is rooted in its brand philosophy: skincare made for the real you, not the ideal you. With its clean, effective formulations and growing fanbase, the brand continues to carve out a space where confidence is the currency, and real skin is always in.
By stepping away from traditional beauty tropes, You Glow Different positions Foxtale not just as a skincare brand, but as an ally: a quiet, consistent companion in every woman’s day, whether she’s killing deadlines or just taking five minutes to breathe.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
