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Foxtale unveils ‘Eternal Glow’ campaign with Sonali Bendre
Actor fronts Gluta-Vit C serum ad rejecting cosmetic extremes for science-led radiance.
MUMBAI: Sonali Bendre just proved that glow doesn’t need a needle sometimes all it takes is the right serum and a refusal to dim your own light. Foxtale has launched its latest campaign, ‘Eternal Glow’, starring actor Sonali Bendre as the face of its Gluta-Vit C Advanced Brightening Serum. The intimate, stripped-back film positions Bendre as the embodiment of radiance that endures beyond age, trends, and conventional beauty norms, celebrating resilience, self-belief, and consistency.
The narrative opens in a serene, clinical-white setting where Bendre calmly declines a series of cosmetic interventions fillers, glutathione shots, IV drips, syringes establishing her selective stance on beauty. The story then shifts to a gentler, science-backed solution: Foxtale’s serum, powered by an antioxidant complex of Glutathione and Vitamin C, designed to brighten, even skin tone, and deliver lasting glow without extremes. Clean visuals and sensorial close-ups build to a powerful finale as Bendre steps into the light, reinforcing that true radiance comes from trust in smart science, not shortcuts.
The collaboration marks a deliberate pivot for Foxtale, moving away from youth-obsessed endorsements toward authenticity and timeless beauty. By choosing Bendre, a figure long admired for her quiet strength and evolved self-assurance, the brand aligns with women who value real results over fleeting ideals.
In a beauty market flooded with quick fixes, Foxtale’s campaign quietly asks a louder question: why chase temporary shine when you can choose glow that lasts? With Bendre leading the way, the answer feels refreshingly clear and brilliantly lit.
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Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
