MAM
Yiota Pagoulatos takes charge of communications at International Emmy Awards
NEW YORK: Yiota Pagoulatos has been appointed director of communications and partnerships at the International Academy of Television Arts & Sciences, the body that runs the International Emmy Awards. She took up the role in New York this month.
The move caps eight years running Pink Orchid International, her boutique consultancy advising global media and entertainment firms on executive messaging, thought leadership and visibility. Her clients ranged from China’s CCTV and India’s DocuBay to Korea’s Something Special and the Mongolian National Film Council. She also fronted campaigns and partnerships at global markets including Mipcom Cannes, Banff, ATF Singapore and the Cannes Film Festival’s Marché du Film.
Earlier, Pagoulatos spent nine years at Reed Midem, rising from coordinator to sales director. She handled sponsorships and content launches for clients including Lionsgate, DreamWorks, MGM, Miramax and Starz, managing multimillion-euro accounts and delivering high-profile premieres such as Power and The Book of Negroes.
Her new brief at the Academy brings her back to the heart of international television, with a focus on growing the Emmys’ global partnerships and communications footprint.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
