MAM
Yes Bank appoints new COO and CMO
MUMBAI: YES BANK, India’s fourth largest private sector Bank has announced the appointment of Anita Pai as chief operating officer and Jasneet Bachal as chief marketing officer.
Pai has over 29 years of rich experience in the banking and financial services sector across Retail and Corporate Operations, ATM and Branch Banking service, Customer service and Service Quality. In this critical leadership role, Anita will be responsible for Operations & Service Delivery (OSD) and Information Technology functions of the Bank. She will be responsible for establishing a nimble operations set up, backed with best in class technology platforms to deliver superior customer experience. She will also focus on augmenting systems, controls and processes to ensure a superior operational delivery proposition to all customer segments and would be responsible for operations across the Bank. She will report to the MD & CEO,
YES BANK.
Pai joins from ICICI Bank wherein she was designated as Senior General Manager and Head of ATM Business, Branch banking Service and Phone Banking. She has close to 20 years of experience across various functions at the ICICI Group. She has also been associated with ICICI Prudential Life Insurance Company Limited and HDFC Limited.
Bachal is a seasoned marketing professional with over 20 years of rich experience in strategic marketing and developing solutions for different market segments across banking and media industries. Jasneet Bachal will be responsible for the overall Marketing function and will drive the brand, retail, corporate marketing and corporate communication strategy of the Bank. Jasneet will play a pivotal role in further strengthening the 'YES BANK' brand, built successfully over the last 15 years and will be instrumental in leading marketing efforts in the transformational growth phase of the Bank. She will report to the MD & CEO, YES BANK.
In her last role, Bachal was the head of marketing, products and e-insurance at Kotak Life Insurance and was responsible for brand management, customer experience and engagement, product development and management, sales support, online business, corporate communication & CSR. Prior to that, she was with Kotak Mahindra Bank and has been associated with Kotak for over 11 years.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
