MAM
Yellophant Digital Bags the Integrated Digital Mandate for Mezaya
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, won the integrated digital mandate for Mumbai’s authentic Turkish and Lebanese Baklava brand, Mezaya. The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing across digital platforms.
Commenting on this, Mezaya co-founders Shazia and Raies said, “After scouting across various agencies, we have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spends meticulously. Baklavas are something which is new to the audience and we are thrilled to collaborate with Preksha and her team. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days.“
Yellophant Digital co-founder Preksha Seth said, “We are excited and delighted to have Mezaya on board. We Indians live for desserts and they are something that has always been a part of our day-to-day consumption. With the rise of craving for desserts, we look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to our Indian audience on a creative platter. Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
