Yebhi.com ropes in TBWA as creative agency

MUMBAI: A day after announcing their media partner, online shopping portal Yebhi.com announced that Omnicom‘s TBWA will be handling the creative duties. Eleven Brandworks was the incumbent creative agency on the account.

The brand‘s media duties were awarded to Havas Group‘s MPG.

Yebhi.com was launched in 2009 and is a home, lifestyle and fashion e-retailer. Till now the communication from the brand has been targeted towards middle and upper middle-class youth without much disposable income with the objective to convey that it offers users the attractive option of availing big brands at a reasonable price.