MAM
Yashraj Rao joins Big CBS as sales head for Love and Spark
MUMBAI: Big CBS Networks has appointed Yashraj Rao as the national sales head for two of its channels – Big CBS Love and Big CBS Spark.
In his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these Channels. He will report in to Big CBS Networks business head Vishal Rally.
SRao comes with nine years of sales experience across industries. He began his career with Monster.com and moved to Aviva Life Insurance in the Corporate Sales portfolio. From there he moved to HDFC Life where he was associate vice president – group sales.
Rally said, “Yashraj’s sound background across the dot com and insurance sectors along with skill sets, when combined with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth. We are happy to have him on board and wish him an excellent innings at Big CBS.”
Rao added, “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both of us.”
A trained pilot with the Indian Air Force, Rao comes armed with a combination of technical skills and sales knowledge.
His new profile marks his entry into the M&E industry, beginning a new journey for him, the company said.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
