MAM
Yas Island and AI influencer Smash the Ordinary
MUMBAI: When tech takes a holiday, the story gets extraordinary. Yas Island Abu Dhabi, in partnership with Pickyourtrail, has launched Smash the Ordinary, a bold new travel campaign that pairs Bollywood actress Sahher Bambba with AI influencer Naina, blending human emotion with artificial curiosity.
Through a series of playful and immersive Instagram reels, the duo explores Yas Island’s most iconic attractions, from the thrill of Ferrari World and SeaWorld Abu Dhabi to the wonder of Warner Bros. World. While Sahher brings the warmth of real-world experiences, Naina muses about human feelings, curiosity and connection.
“This campaign reflects Yas Island’s spirit of innovation, where technology meets emotion to create unforgettable experiences,” said Miral Destinations CEO Liam Findlay.
Echoing this, Pickyourtrail co-founder Hari Ganapathy added, “Innovation and authenticity go hand in hand. Smash the Ordinary shows how AI can deepen our understanding of human adventures while making travel more personal and exciting.”
As AI reshapes storytelling across industries, Yas Island’s latest venture puts it at the forefront of tech-powered tourism, proving that when humans and algorithms travel together, the destination is always delight.
Brands
Indeed expands ChatGPT job search app to India and 50 plus countries
Conversational AI meets hiring as users get personalised roles via chat
NEW DELHI: Indeed has expanded its integration with ChatGPT to India and more than 50 countries, opening up a new, conversational way for users to search and explore job opportunities.
The move brings job discovery directly into chat, allowing users to describe roles in plain language instead of relying on filters. By typing prompts such as “remote marketing jobs” or “data analyst roles in Pune above Rs 8 lakh per annum”, users can instantly receive tailored listings drawn from Indeed’s platform.
To unlock personalised recommendations, users can connect their Indeed profiles, enabling the system to match roles based on their skills, work experience, education and preferences. The integration pulls from a vast dataset of over 645 million job seeker profiles and analyses more than 140 million hiring signals daily to refine results.
While job discovery happens within ChatGPT, applications are still completed on Indeed’s platform, where users can apply, schedule interviews and connect with employers.
Indeed vice president product Sol Garger said, “Career inspiration often strikes in unexpected places. Integrating Indeed’s hiring marketplace with ChatGPT helps job seekers turn those moments into action.”
The feature is available through the ChatGPT Apps directory, where users can connect their Indeed accounts and activate the service by typing “@Indeed” in a chat. The app also provides company insights, including overviews and employee ratings, helping candidates make more informed decisions.
Importantly, Indeed said it does not share sensitive personal data such as contact details or application history with OpenAI. Only basic profile information required for job matching is used.
The collaboration marks a broader shift in how people approach job hunting. Instead of scrolling through listings, users can now refine searches through conversation, adjusting criteria in real time and receiving increasingly relevant results.
As artificial intelligence continues to reshape recruitment, the Indeed-ChatGPT tie-up points to a future where job searches are not just faster, but far more intuitive and personalised.
