MAM
Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion
MUMBAI: Fourteen years after they won hearts with Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar, and Abhay Deol are back together this time, for a new kind of adventure. The much-speculated viral video featuring the trio has led to the reveal of Zindagi Ko Yas Bol, an exciting campaign for Yas Island that brings fans the closest thing to a sequel.
The campaign, which unfolds in a five-episode series, sees the iconic trio exploring Yas Island’s most thrilling experiences. In the spirit of their original road trip film, each of them takes on a new challenge, pushing boundaries and embracing adventure with a resounding ‘Yas’. From high-speed roller coasters to jaw-dropping experiences, the series promises nostalgia, laughter, and a reminder to live life to the fullest.
Adding to the excitement, the campaign features a brand-new jingle that encapsulates the fun and energy of Yas Island.
Miral Destinations CEO Liam Findlay said, “This campaign is about rekindling the spirit of friendship and adventure, much like the film did years ago. Yas Island is the ultimate destination for unforgettable experiences, and we’re delighted to bring this journey to life with Hrithik, Farhan, and Abhay.”
Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the campaign, added, “It’s incredible to see how the film continues to resonate with audiences. At its core, Zindagi Na Milegi Dobara was about stepping out of your comfort zone, and we’re excited to celebrate that once again.”
Fans can follow the trio’s escapades on Yas Island’s official social media channels as new episodes unlock fresh challenges and breathtaking moments. Zindagi Ko Yas Bol isn’t just a campaign—it’s an invitation to say ‘Yas’ to life’s greatest adventures!
Digital
Anthropic eyes $900bn valuation in new funding round ahead of IPO: Reports
Claude maker may surpass OpenAI as investor interest heats up sharply
SAN FRANCISCO: Anthropic is exploring a fresh funding round that could value the company at more than $900 billion, potentially making it the world’s most valuable artificial intelligence startup, according to Bloomberg reports.
Citing sources familiar with the matter, Bloomberg News reported that the Claude maker is in early-stage discussions with investors and is entertaining offers at more than double its current valuation. No deal has been finalised yet.
The interest marks a sharp jump from February this year, when Anthropic raised $30 billion at a valuation of $380 billion. Since then, investor appetite appears to have intensified, with multiple pre-emptive offers on the table.
According to TechCrunch, the company has received proposals to raise around $50 billion at valuations ranging between $850 billion and $900 billion. A decision is expected to be taken at a board meeting in May.
If the deal goes through at the upper end of that range, Anthropic would overtake OpenAI, which was valued at $852 billion in March, to become the most valuable AI startup globally.
The potential fundraise also comes against the backdrop of a possible initial public offering, which could be launched as early as October, the Bloomberg report noted.
The company counts tech heavyweights such as Amazon and Google, part of Alphabet, among its key backers. Both firms have continued to deepen their ties with Anthropic through multi-billion-dollar, performance-linked investments.
Interestingly, earlier reports had suggested that Anthropic was cautious about raising funds at valuations of $800 billion or more. The latest developments, however, indicate that market enthusiasm for advanced AI models and infrastructure may be shifting those thresholds quickly.
As the race for AI dominance accelerates, Anthropic’s next move could set a new benchmark for startup valuations, and signal just how high investors are willing to bet on the future of artificial intelligence.
