Brands
Yardley launches new range of floral perfumes
MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley.
These perfumes are a unique blend of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in elegant purple, yellow, pink and aqua blue.
This new range has four floral fragrances priced at Rs 499 for 100ml.
The Daily wear perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breeze variants.
Yardley India vice president and business head consumer care Manish Vyas says, “Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages. We are delighted to introduce Yardley Daily Wear Perfumes. This range aims at making daily usage of perfumes a habit in India. It is targeted at discerning users who seek products with a high effectiveness, unique image and an original concept. We are confident that this newly introduced range will further enhance the Yardley brand in India.”
Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands, which has been bestowed with the honour of six prestigious Royal Warrants over the past 245 years.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
