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Yap is NDS AsiaPacific business development director
HONG KONG: NDS Group plc, a News Corporation company and a leading provider of technology solutions for digital pay-TV, today announced the appointment of Christopher Yap Boon Yee as business development director Asia Pacific.
 Christopher Yap Boon Yee |
In this newly created position, Yap is responsible for spearheading business development activities into new accounts in the region. As a senior member of the NDS Asia Pacific management team, he will be instrumental in formulating the regional sales strategy and maximizing the resources of NDS Asia Pacific’s strong technical support and delivery teams in Beijing, Hong Kong, Seoul and Sydney.
Yap has over eight years experience in sales and engineering positions in the Asian broadcasting industry, and he brings his customers a wealth of experience in digital broadcasting systems architecture and design. Yap previously held senior-level positions with Nagravision and Barco based in Singapore.
“Chris Yap’s strong commercial experience will help NDS leverage our existing deployments in the region. A key part of his mandate will be to expand the NDS offering in Asia Pacific to include the services of NDS companies Orbis and Visionik, leaders in the areas of interactive gambling and gaming systems,” said NDS Asia Pacific’s vice president and general manager Sue Taylor.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
