Ad Campaigns
‘Yaadon Bhari Pyaali’, Society Tea stirs nostalgia in latest campaign
Mumbai: Homegrown brand Society Tea has launched the latest campaign, ‘Yaadon Bhari Pyaali’, which underlines the brand’s legacy and bond over the last 30 years with its customers.
The film beautifully depicts the very foundation of our existence that shapes us for tomorrow. It features a young man, who returns to his ancestral house after a long time to take his old caretaker with him. The caretaker, who he calls ‘Kaka’, realises that the young man has lost his bond with the house he grew up in.
The creative showcases how the familiar smell and taste of Society Tea takes him back to his childhood days and reminds him of all his memories in the ancestral house. He eventually ditches the plan to sell the old house and makes a pact with Kaka that he would keep returning.
The short film that credits Sukumar Menon as the creative head, is directed by Shirish Daiya and has music composed by Joell Mukherjii, with a nostalgia-inducing number written & rendered by noted lyricist Swanand Kirkire.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
