MAM
XYXX mandates social distance, suspends e-commerce website until further notice
MUMBAI: Covid-19 has made us all sit up and realise how unpredictable the world we live in is.
XYXX as a brand has always strived to be customer first and work towards serving their customers to the best of abilities. In this time of global pandemonium however, it is time to value human life and safety over all else.
As citizens, while we expect the government to act swiftly, we need to realise that we are the carriers and no government can do anything if we don’t do our bit.
XYXX has mandated corporate employees to work from home starting last week. The brand has ensured the best of safety and sanitation standards for manufacturing, packaging and back office teams.
XYXX believes the need of the hour is for the delivery partners and personnel to also be home, safe with their families. While everyone has occupied the safety and comfort of home, XYXX supports their delivery partners by avoiding risking their lives just to fulfill their call of duty and getcustomers, their favourite products in time.
Starting today, XYXX has made a statement that their website – https://xyxxcrew.com/ will be closed for online orders until the local government considers it safe to do so.
While this would mean loss of business, the brand believes in their partners, employees and extended teams to be hale and hearty, XYXX ensures to bounce back with renewed vigour once this crisis is averted
This premium apparels and innerwear brand will remain available on ‘support@xyxxcrew.com’ for any immediate queries striving to honour all commitments while prioritising the health, safety and economic security of every single person in employment with them.
Addressing the pandemic, the brand stated, “This is unchartered territory for us, the country and the world at large. We can only rely on compassion and resilience to get through these times. We thank you for your patience and cooperation. In our business – the front end delivery people like packaging staff and delivery personnel who still manage all this for customers are significantly impacted. We are trying our best to reach out and see how we can help them.”
As all of us are aware of the Covid-19 crisis and the brand is confident everyone is already taking precautions, following advisories from WHO and respective governments. XYXX is in fulll support to be responsible and find a way to help others as well, especially the people on the frontline and the ones who could be on the social and economic fringes.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
