Ad Campaigns
Xiaomi India urges users to cut the noise!
Mumbai: In a nod to innovation, Xiaomi rolls out a CGI campaign for Redmi Buds 5, placing its hybrid active noise cancellation in the spotlight. The campaign uses computer-generated imagery (CGI) technology to devise a disruptive campaign to offer an immersive experience.
This campaign unfolds against the vibrant and buzzing backdrop of Mumbai’s Victoria Terminus Station. Through the magic of CGI, the Redmi Buds 5 seamlessly integrates into the urban symphony, emerging as not just earbuds but a transformative auditory experience. This spectacle is more than a product showcase; it’s a strategic move that positions Xiaomi as a trailblazer in marrying technology and storytelling for top-notch messaging across campaigns.
Say goodbye to noise and hello to music bliss with the #RedmiBuds5 | Launching price at Rs. 2,999
Limited time offer – Buy the #RedmiBuds5 with #RedmiNote13 Series or #XiaomiPad6 or #RedmiPad and get them for Rs. 2,499.
Sale is on 20th February ’24: https://t.co/RbLmZ33sip pic.twitter.com/RT3NMW9wgd
— Redmi India (@RedmiIndia) February 12, 2024
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
