Brands
Xiaomi India retains smartphone market leadership in Q1 2018
MUMBAI: Xiaomi India continued to lead the Indian smartphone market as per IDC’s quarterly mobile phone tracker in Q1 2018. Xiaomi retained its top smartphone brand position with a substantial 30.3 per cent market share, widening the gap between itself and the number 2 smartphone brand. Xiaomi also continued its dominance in the online smartphone market with 59.6 per cent market share. The popularity of Redmi Note 5 and Redmi 5A and Xiaomi’s efforts in expanding its offline presence are key contributors for Xiaomi’s growth in the smartphone market.
Xiaomi India vice president and managing director Manu Jain says, “All the success which Xiaomi enjoys today is proof of the love we have received from millions of our Mi fans. We are thankful to each and every one of them for putting their faith in us and we promise to work hard to retain it. Xiaomi will strive to deliver on its philosophy towards providing high quality innovative technology at an honest price and bring the best of technology to everyone.”
True to its unconventional spirit, Xiaomi India released a unique video. With Xiaomi’s sales continuing to gain momentum, the video gives viewers a series of quirky insights on the vast scale of its smartphone sales in India over the last 3.5 years. The video aptly summarises the incredible scale of Xiaomi’s impact of smartphone sales, making quality and innovation available to everyone.
The video was conceptualised by the brand marketing team of Xiaomi India led by Karan Shroff, brand marketing lead, Xiaomi India and created by Schbang Digital Solutions. For example, if all Xiaomi phones sold were stacked together, it would run 25 times deeper than the depth of Mariana trench, world’s deepest oceanic trench at 10,994 meters and 35 times the height of Mount Everest at 8848 meters. The total weight of all Xiaomi phones sold measure 25 times more than the recorded weight of a blue whale. The video shares a similar fun fact on how the charge from batteries of all Xiaomi phones sold could easily light up the Burj Khalifa for as long as five days, which would stand as a distant dream to many other phone brands. This also highlights the powerful battery life that most Xiaomi smartphones are known for. With its highly engaging content, this video certainly leaves viewers with some great food for thought. Interesting facts like these indicate Xiaomi’s rapid success and growing positive outreach across the country.
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun. With presence in over 70 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
