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Wunderman Thompson reveals world’s most inspiring brands for 2022
Mumbai: On Friday, Wunderman Thompson revealed that Google, Apple, Samsung, and Amazon are the most inspiring brands in the world.
Wunderman Thompson’s proprietary diagnostic tool, “Inspire Score: Top 100 2022,” proves that inspiring brands are able to grow their market share more quickly and charge a higher premium for their products and services than their competitors.
Wunderman Thompson’s Inspire Score is a proprietary diagnostic tool that measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to inspire people.
As per the report, Google once again takes the top spot as the most inspiring brand in the world today, while Apple, Samsung, and Amazon remain in the top four for the second year running, cementing their position as powerful inspiration engines thanks to their ability to place themselves at the centre of people’s lives — and stay there.
Colgate has taken the fifth spot for 2022 as they strive to reimagine a healthier future for all people, their pets, and our planet.
Commenting on the report, Wunderman Thompson global chief executive officer Mel Edwards said, “As the world’s foremost researcher on inspiration, we have again proven that there is a strong correlation between inspiration and brand growth. The Inspire Score demonstrates how inspiring brands can drive growth in market share and command a price premium, which is increasingly important in the face of these changing economic conditions. The brands at the top of our list have shifted with the zeitgeist and placed themselves at the centre of people’s lives, perfectly positioning themselves to take advantage of inspiration as a powerful lever for growth.”
“This year’s Inspire Score has taught us that a brand’s inspiration status and, therefore, propensity to grow, is highly dynamic. As the focus of people’s lives changes, so may the things that inspire them. Google, Apple, Samsung, and Amazon have once again scored highly given their ability to elevate consumers, make them feel like they’re making a popular, exciting choice, and motivate them to accomplish their goals, but 30 per cent of the Top 100 Most Inspiring Brands in the World for 2022 were not in the Top 100 last year. This reminds us that there is everything to play for when it comes to inspiration—these are metrics that brands can impact, thereby moving the needle on growth,” added Wunderman Thompson global chief strategy officer Neil Dawson.
Other key insights from the study include:
There have been strong gains for mobility brands such as Tesla and Uber as the world has opened up again post-covid, with a large number of automotive brands also featuring in the top 100.
Social media brands have also seen gains, showcasing their role in animating people’s lives and social interactions, both physical and virtual. The inspiring power of brands such as Instagram and WhatsApp also continues to grow, with TikTok making the top 100 for the first time this year.
Streaming brands continue to inspire, too. Netflix is now in the top 20, and Disney+ is a new entrant in the top 100, out-inspiring even its master brand.
Impulse brands have done well, perhaps because life is becoming a bit more spontaneous again, and beer, spirits, and treats have all risen.
The Inspire Score: Top 100 was first launched in 2020 as part of Wunderman Thompson’s global brand study, Inspiring Growth, the world’s largest ongoing research project into inspiration. This chapter explores why brands need to be inspirational, how inspiration drives growth, and what brands can do to inspire their customers. Meanwhile, the annual list of the Top 100 Most Inspiring Brands in the World tracks and analyses the brands that are best at inspiring their customers, revealing how inspiration affects a brand’s ability to drive growth in market share and command a price premium.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
