MAM
Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner
MUMBAI: Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations, effective 16 May.
In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the agency’s capabilities of creative, technology, strategic consultancy, commerce and data-driven experience and design.
Tandon joins Wunderman Thompson from DDB Mudra where he served as managing partner heading the Mumbai and Ahmedabad operations focused on driving top line growth and delivering profitability. He was also global brand director for Unilever’s Ice Cream business – responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM.
He has over 20 years of experience in building and nurturing brands across varied industries like automobiles, consumer goods, fashion, retail and financial services.
“Mumbai is one of our strongest offices and with our focus on being the strategic partner for our clients across the brand and consumer experience ecosystem, we are delighted to onboard Anurag at this critical juncture to augment growth for our clients and teams,” said Wunderman Thompson South Asia CEO Shams Jasani. “With his strong track record of achieving business targets and vast experience across diverse categories and brands, we are convinced that he will be able to accelerate the momentum we have and achieve great success.”
Commenting on his new role, Anurag Tandon said, “The constant evolution of consumer journeys poses a constant challenge for clients. There is a need for integration of services and providing experiences around the brand which Wunderman Thompson is uniquely poised to deliver. With WT’s traditional strength of long term client partnerships, I’m excited about the next leg of the agency journey, by embracing the need to look at brands much more holistically and building on the strong fundamentals that WT has always stood for.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
