MAM
Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner
MUMBAI: Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations, effective 16 May.
In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the agency’s capabilities of creative, technology, strategic consultancy, commerce and data-driven experience and design.
Tandon joins Wunderman Thompson from DDB Mudra where he served as managing partner heading the Mumbai and Ahmedabad operations focused on driving top line growth and delivering profitability. He was also global brand director for Unilever’s Ice Cream business – responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM.
He has over 20 years of experience in building and nurturing brands across varied industries like automobiles, consumer goods, fashion, retail and financial services.
“Mumbai is one of our strongest offices and with our focus on being the strategic partner for our clients across the brand and consumer experience ecosystem, we are delighted to onboard Anurag at this critical juncture to augment growth for our clients and teams,” said Wunderman Thompson South Asia CEO Shams Jasani. “With his strong track record of achieving business targets and vast experience across diverse categories and brands, we are convinced that he will be able to accelerate the momentum we have and achieve great success.”
Commenting on his new role, Anurag Tandon said, “The constant evolution of consumer journeys poses a constant challenge for clients. There is a need for integration of services and providing experiences around the brand which Wunderman Thompson is uniquely poised to deliver. With WT’s traditional strength of long term client partnerships, I’m excited about the next leg of the agency journey, by embracing the need to look at brands much more holistically and building on the strong fundamentals that WT has always stood for.”
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
