MAM
Wunderman Thompson India wins big at Spikes Asia 2022
Mumbai: Wunderman Thompson India bagged a Grand Prix for ‘Good’ for “The Lost Daughters,” in addition to winning a ‘Glass Spike’ for the same campaign at the recently concluded Spikes Asia awards 2022. The agency also won a gold for the film “Hidden Truth” for Vidya India in the category ‘Film Craft’ for ‘Script Writing.’
The Spikes Asia Awards, APAC’s most prestigious creative communications awards, serve as the definitive benchmark for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific.
“The Lost Daughters” activation was in collaboration with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors. It makes an attempt to raise awareness about this issue to help more daughters come back home with dignity. “The Hidden Truth” was in collaboration with Vidya India, an NGO that strives for empowering and transforming lives of women and children. The film unmasks the silent struggle waged inside the homes against domestic violence.
“I am immensely proud of our stellar performance at Spikes Asia 2022 and I feel honoured and privileged to be leading a team of extremely talented and passionate people at Wunderman Thompson India,” commented Wunderman Thompson South Asia’s CEO Shams Jasani. “I congratulate our CCO, Senthil Kumar, Regional Creative Director, Tista and Senior NCD, Priya and their teams for producing path-breaking work with powerful social messages. Great way to kick start the year and we look forward to raising the bar and setting new benchmarks with our creative bravery.”
“In the business of ideas it doesn’t get bigger than the Grand Prix at Spikes Asia. Every idea that is ever born to solve a marketing problem dreams of growing up into a Gold Lion and if it’s truly blessed into a Gigantic Grand Prix at Spikes Asia,” remarked Wunderman Thompson India chief creative officer Senthil Kumar. “We are very proud of our Creative Firepower at Wunderman Thompson that is connecting the dots between Creativity and Technology with every new idea every day. Our Senior Creative Leaders Tista and Priya are leading by example and this recognition on the biggest international stage will surely inspire everyone in the team towards greatness.”
Talking about “The Lost Daughters” campaign, Wunderman Thompson South Asia regional creative director Tista Sen said, “What a more befitting tribute to Women’s day than an idea which is fierce, challenges patriarchy and makes you acknowledge the hypocrisy in society. Lost Daughters is for every woman who knows the home she grew up in may not be welcoming anymore. It forces us to look at relationships and question how rescued girls are abandoned by their families because of social stigma and regressive pervasiveness.”
Commenting on her film, “The Hidden Truth,” Wunderman Thompson India senior national creative director Priya Shivakumar said, “This is a special win for a writer and to have won it for a piece that was dedicated to sisterhood is the best kind of feeling. While all media and messaging directed people towards their homes, urging them to stay safe, the realisation that home was not a safe place for a few, while also giving them a safe way to reach out for help, became a small but meaningful way to draw attention to the ‘Shadow Pandemic,’ as it was called by UN Women.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
